Practical and Helpful Tips:

How to Drive Traffic and Increase Conversions Using Video Marketing

Nowadays, the typical Internet user spends roughly 88% more time on websites with videos and dedicates about 1/3 of all online activity to watching videos. At this rate, the amount of time spent engaging and watching videos will only increase as years go by. Businesses that wish to make the most of video content marketing should understand that similar to other aspects of the digital marketing world, ripping any benefits takes significant time and effort into getting everything right. Increasing traffic and conversions is not a mere matter of embedding some videos into webpages and hoping everything goes well. To enable audiences connect with different products and services, different kinds of videos, formats and topics should be used at appropriate moments. Here, we discuss how you can use the right videos at appropriate moments to boost your traffic and conversions during sales cycles.

Website visitors have a likelihood of 64%-85% of buying products after watching product videos about them, hence creating short promotional videos is prudent, to showcase the key features and benefits of the products you offer, and placed these videos conveniently on the website. For instance, apparel stores can add videos of models wearing their clothes instead of only posting photos. If your business offers services, you can use videos to explain the issues solved by your services and dive deeper into how it achieves the same.

Use How-to videos to drive traffic. You can catch the section of your audience with prime buyer intent by using how-to videos. It is upon you to educate your audience if they have issues they would like to solve or things they would like to learn. As a matter of fact, one in three Internet users attest to buying products as a direct result of watching how-to videos or tutorials about their specific issues. Considering that videos appear in roughly 52% of search engine keyword searches, with 82% of them being from third-party sites like YouTube, you should always optimise videos with keywords for SEO. Always have transcripts of your voice-overs and include detailed meta descriptions about any video you post.

To make the onboarding process for your users smooth, fun and easy, create product walk-throughs, which will also increase the likelihood of them sticking in the long term. Before you create any product walk-throughs, put yourself in the shoes of a first time user.

You can communicate value to website visitors by using customer testimonials as social proof. Ask a few loyal customers if they would be interested in recording a testimonial of the business products and services.

5 Lessons Learned:

A Quick History of